Free Worksheet
Website Brief Template
What do you actually want from your website?
Most solopreneurs want one of three things: a way to look credible, a way to get found on Google, or a way to capture leads without chasing people manually. This worksheet helps you pick your primary goal, define your ideal visitor, and figure out your budget — so you arrive at any designer conversation knowing exactly what to ask for.
Download the free PDF. Fill it in before your next designer call — or paste your answers straight into the quote form.
Common questions
- What should I include in a website brief?
- Your primary goal (what the site must do), your ideal visitor, the pages you need, your budget range, and your timeline. The more specific you are upfront, the faster and cheaper the build.
- Do I need a brief if I'm hiring a freelancer?
- Yes. A brief protects you as much as it helps the designer. Without one, scope creep is almost guaranteed — you end up paying for features you didn't ask for or missing ones you assumed were included.
- How long does this take?
- About 15 minutes with this template. Most solopreneurs skip it and regret it during the build.
- What's the difference between a brief and a spec?
- A brief is what you want — goals, audience, budget, timeline. A spec is what gets built. You write the brief; the designer writes the spec.
- How many pages does a solopreneur website need?
- Most need 3–5 pages: Home, Services, About, and Contact are the core four. See the one-page calculator at /pricing or the full-build calculator at /start.
Your Website Brief
Seven questions that turn a vague idea into a clear brief — so your designer conversation starts at the right place.
The One Job
If your website could only do ONE thing, what would it be?
Why this matters:Reveals whether you need a brochure, a booking system, or a shop.
Your Ideal Visitor
Describe your dream customer in two sentences.
What do they do? What problem do they have that you solve?
Why this matters:Shows whether you've thought about your audience — shapes every design decision.
Pages You Need
Tick every page you know you need.
Why this matters:3 pages or fewer = one-page site. 5+ pages = full build.
The Frustration
What's broken or embarrassing about your current situation?
Why this matters:Your starting point shapes the timeline and the work involved.
Budget Reality
What are you comfortable investing in a new website?
Why this matters:No judgement. Knowing this means we can recommend the right solution immediately.
Timeline
When do you need this live?
Why this matters:Rush builds are possible, but knowing in advance means better results.
The Success Picture
In 6 months, what would make this investment worth it?
More enquiries? Specific revenue target? Stop embarrassing yourself on Instagram? Be honest.
Why this matters:Your answer shapes the proposal, the copy, and every metric we track.
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